/* +91 Insights – design system
   Tokens locked from the wordmark. Change a value here, every page follows. */

:root{
  --ink:#1A1A2E;
  --indigo:#3D2175;
  --magenta:#D6336C;
  --lavender:#E4E0F2;
  --peach:#FCE3D2;
  --paper:#FFFFFF;
  --muted:#6E6B85;
  --rule:#E6E4EE;
  --rule-dark:#4A4568;

  --wash:radial-gradient(120% 90% at 12% 8%, var(--lavender) 0%, rgba(228,224,242,0) 55%),
         radial-gradient(90% 80% at 88% 78%, var(--peach) 0%, rgba(252,227,210,0) 60%);
  --mark:linear-gradient(118deg,#3D2175 0%,#7B1FA2 22%,#D6336C 48%,#2438B8 72%,#D6336C 100%);
  /* same family, bright end only: every stop clears 5:1 on the navy ground */
  --mark-dark:linear-gradient(118deg,#FF5C8A 0%,#E879F9 30%,#8B9BFF 62%,#FF7AA2 100%);

  --maxw:1180px;
  --gut:clamp(20px,5vw,64px);
  --mono:"JetBrains Mono",ui-monospace,SFMono-Regular,Menlo,monospace;
  --sans:"Manrope",-apple-system,BlinkMacSystemFont,"Helvetica Neue",Arial,sans-serif;
}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:var(--sans);
  font-size:17px;
  line-height:1.62;
  font-weight:400;
  -webkit-font-smoothing:antialiased;
}

img{max-width:100%;display:block}
a{color:inherit}

.wrap{max-width:var(--maxw);margin:0 auto;padding-inline:var(--gut)}

/* ── eyebrow / mono utility ───────────────────────────── */
.eyebrow{
  font-family:var(--mono);
  font-size:11px;
  letter-spacing:.18em;
  text-transform:uppercase;
  color:var(--magenta);
  font-weight:500;
  margin:0 0 22px;
  display:block;
}
.eyebrow--quiet{color:var(--muted)}

/* ── headings ─────────────────────────────────────────── */
h1,h2,h3,h4{font-weight:800;letter-spacing:-.028em;line-height:1.06;margin:0}
.h-display{font-size:clamp(34px,5.2vw,62px)}
.h-section{font-size:clamp(28px,3.9vw,50px);line-height:1.08}
.h-card{font-size:clamp(20px,2.1vw,27px);letter-spacing:-.02em;line-height:1.18}
.lede{font-size:clamp(18px,1.55vw,21px);line-height:1.6;color:var(--muted);max-width:62ch;margin:22px 0 0;font-weight:400}
.lede + .lede{margin-top:16px}
/* one sentence, one line: each sentence is its own block */
.lines span{display:block}
.lines span + span{margin-top:6px}
.lede strong{color:var(--ink);font-weight:700}

/* ── textured numerals: the mark applied to data ──────── */
.figure{
  font-family:var(--sans);
  font-weight:800;
  letter-spacing:-.04em;
  color:var(--magenta);
  background:var(--mark);
  background-size:2.6em 100%;
  -webkit-background-clip:text;
  background-clip:text;
  -webkit-text-fill-color:transparent;
}
@supports not (background-clip:text){.figure{-webkit-text-fill-color:var(--magenta)}}

/* ── nav ──────────────────────────────────────────────── */
.nav{
  position:sticky;top:0;z-index:60;
  background:rgba(255,255,255,.86);
  backdrop-filter:saturate(160%) blur(14px);
  border-bottom:1px solid var(--rule);
}
.nav__in{display:flex;align-items:center;justify-content:space-between;height:66px}
.nav__logo img{height:23px;width:auto}
.nav__links{display:flex;gap:30px;align-items:center}
.nav__links a{
  font-family:var(--mono);font-size:11.5px;letter-spacing:.11em;text-transform:uppercase;
  text-decoration:none;color:var(--muted);transition:color .18s;
}
.nav__links a:hover,.nav__links a:focus-visible{color:var(--magenta)}
.nav__cta{
  font-family:var(--mono);font-size:11.5px;letter-spacing:.11em;text-transform:uppercase;
  text-decoration:none;color:var(--paper);background:var(--ink);
  padding:9px 17px;border-radius:2px;transition:background .18s;
}
.nav__cta:hover{background:var(--magenta)}
@media(max-width:860px){.nav__links{display:none}}

/* ── hero ─────────────────────────────────────────────── */
.hero{background-image:var(--wash);border-bottom:1px solid var(--rule);overflow:hidden}
.hero__in{padding-block:clamp(64px,10vw,124px) clamp(34px,4.5vw,52px)}
.hero h1{max-width:34ch}
.hero h1 em{font-style:normal;color:var(--magenta)}
.hero__byline{
  font-size:clamp(20px,3.12vw,37px);   /* 60% of .h-display */
  font-weight:700;color:var(--indigo);letter-spacing:-.024em;line-height:1.16;
  margin:22px 0 0;max-width:26ch;
}

/* field ticker – the signature block.
   Three rows, three registers of evidence: where, who, how much.
   Speeds are set in JS from measured width so every row moves at the
   same pixel rate regardless of how much content it carries. */
.ledger{
  border-top:1px solid rgba(61,33,117,.22);
  border-bottom:1px solid rgba(61,33,117,.22);
  padding:20px 0 24px;
  margin-bottom:clamp(38px,5vw,58px);
}
.ledger__cap{
  font-family:var(--mono);font-size:10.5px;letter-spacing:.2em;text-transform:uppercase;
  color:var(--indigo);opacity:.72;margin:0 0 16px;
}
.ticker{display:grid;gap:7px}
.tick{
  overflow:hidden;
  -webkit-mask-image:linear-gradient(90deg,transparent 0,#000 4%,#000 96%,transparent 100%);
  mask-image:linear-gradient(90deg,transparent 0,#000 4%,#000 96%,transparent 100%);
}
.tick__track{
  display:flex;width:max-content;
  animation:tickrun var(--dur,80s) linear infinite;
  will-change:transform;
}
.tick--rev .tick__track{animation-direction:reverse}
.tick:hover .tick__track,.tick:focus-within .tick__track{animation-play-state:paused}
.tick.is-off .tick__track{animation-play-state:paused}
@keyframes tickrun{from{transform:translate3d(0,0,0)}to{transform:translate3d(-50%,0,0)}}
.tick__set{display:flex;flex:0 0 auto}
.tick__i{
  font-family:var(--mono);font-size:12.5px;line-height:1.95;letter-spacing:.02em;
  white-space:nowrap;padding-right:30px;position:relative;
  color:var(--ink);opacity:.84;
}
.tick__i::after{content:"·";position:absolute;right:11px;color:var(--indigo);opacity:.4}
.tick__i b{font-weight:500;color:var(--magenta)}
.tick--who .tick__i{color:var(--indigo);opacity:.92}
@media(max-width:640px){
  .tick__i{font-size:11.5px;padding-right:22px}
  .tick__i::after{right:7px}
}
/* No motion: collapse to the static wrapped ledger it grew out of. */
@media(prefers-reduced-motion:reduce){
  .tick{-webkit-mask-image:none;mask-image:none;overflow:visible;padding-inline:var(--gut)}
  .tick__track{animation:none;width:auto;display:block}
  .tick__set[aria-hidden="true"]{display:none}
  .tick__set{display:block}
  .tick__i{display:inline;white-space:normal;padding-right:24px;line-height:2.05}
  .ticker{gap:14px}
}

/* ── generic section ──────────────────────────────────── */
.sec{padding-block:clamp(64px,8.5vw,112px);border-bottom:1px solid var(--rule)}
.sec__head{max-width:74ch}
.sec--dark{background:var(--ink);color:var(--paper);border-bottom-color:var(--rule-dark)}
.sec--dark .figure,.sec--dark .sig__n{background-image:var(--mark-dark)}
.sec--dark .lede{color:#A9A5C4}
.sec--dark .eyebrow--quiet{color:#8B87AB}

/* pull statement */
.pull{
  font-size:clamp(25px,3.3vw,42px);font-weight:800;letter-spacing:-.028em;line-height:1.16;
  max-width:46ch;margin:0;
}
.pull span{color:var(--magenta)}

.fieldcap{font-family:var(--mono);font-size:10.5px;letter-spacing:.2em;text-transform:uppercase;
  color:var(--muted);margin:clamp(38px,5vw,54px) 0 0}
.fieldcap + .fieldgrid{margin-top:16px}

/* ── field grid: 3x3 of our own fieldwork ─────────────── */
.fieldgrid{display:grid;grid-template-columns:repeat(3,1fr);
  gap:clamp(10px,1.5vw,20px);margin-top:clamp(38px,5vw,56px)}
.fieldgrid figure{margin:0}
.fieldgrid img{width:100%;height:auto;aspect-ratio:1;object-fit:cover;display:block;
  filter:saturate(1.02);background:var(--lavender)}
.fieldgrid figcaption{margin-top:12px}
.fg__tag{display:block;font-family:var(--mono);font-size:9.5px;letter-spacing:.19em;
  text-transform:uppercase;color:var(--magenta)}
.fg__txt{display:block;margin-top:5px;font-size:14.5px;line-height:1.46;color:var(--muted)}
@media(max-width:900px){.fieldgrid{gap:10px}.fg__txt{font-size:13.5px}}
@media(max-width:560px){.fieldgrid{grid-template-columns:1fr 1fr;gap:8px}
  .fg__txt{font-size:12.5px;line-height:1.4}.fg__tag{font-size:9px}}

/* ── definition rows (audiences, model, prior work) ───── */
.rows{margin-top:clamp(34px,4.5vw,52px);border-top:1px solid var(--rule)}
.sec--dark .rows{border-top-color:var(--rule-dark)}
.row{
  display:grid;grid-template-columns:minmax(190px,26%) 1fr;gap:clamp(16px,3vw,52px);
  padding:26px 0;border-bottom:1px solid var(--rule);align-items:start;
}
.sec--dark .row{border-bottom-color:var(--rule-dark)}
.row__k{font-weight:800;letter-spacing:-.018em;font-size:17px;line-height:1.35;margin:0}
.row__v{margin:0;color:var(--muted);font-size:16.5px;line-height:1.6}
.sec--dark .row__v{color:#A9A5C4}
@media(max-width:700px){.row{grid-template-columns:1fr;gap:8px;padding:22px 0}}

/* ── contact ──────────────────────────────────────────── */
.contact{background:var(--ink);color:var(--paper);padding-block:clamp(64px,8vw,110px)}
.contact h2{max-width:16ch}
.contact__lines{margin-top:34px;display:grid;gap:9px}
.contact__lines a,.contact__lines span{
  font-family:var(--mono);font-size:15px;letter-spacing:.02em;color:var(--paper);
  text-decoration:none;
}
.contact__lines a:hover{color:var(--magenta)}
.contact__lines .q{color:#8B87AB;font-size:12.5px;letter-spacing:.14em;text-transform:uppercase}

/* ── footer ───────────────────────────────────────────── */
.foot{background:var(--ink);color:#8B87AB;border-top:1px solid var(--rule-dark);padding-block:34px}
.foot__in{display:flex;flex-wrap:wrap;gap:18px;align-items:center;justify-content:space-between}
.foot img{height:20px;width:auto;opacity:.92}
.foot p{margin:0;font-family:var(--mono);font-size:10.5px;letter-spacing:.09em;line-height:1.9}

/* ── case study page ──────────────────────────────────── */
.csHero{background-image:var(--wash);border-bottom:1px solid var(--rule);
  padding-block:clamp(52px,7vw,92px) clamp(38px,5vw,56px)}
.csHero h1{max-width:19ch;font-size:clamp(32px,5.2vw,62px)}
.csBar{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(14px,3vw,34px);
  margin-top:clamp(34px,4.5vw,50px);border-top:1px solid rgba(61,33,117,.22);padding-top:26px}
.csBar .stat__n{font-size:clamp(28px,3.4vw,42px)}
.csBar .stat{flex-direction:column;gap:8px}
.csBar .stat__l{color:var(--muted);max-width:20ch}
@media(max-width:760px){.csBar{grid-template-columns:1fr 1fr;gap:22px}}

.prose{max-width:70ch}
.prose p{margin:0 0 20px;font-size:17.5px;line-height:1.72}
.prose p:last-child{margin-bottom:0}

.steps{margin-top:clamp(30px,4vw,44px);border-top:1px solid var(--rule);counter-reset:s}
.step{padding:26px 0;border-bottom:1px solid var(--rule);
  display:grid;grid-template-columns:52px 1fr;gap:clamp(14px,2.5vw,30px);align-items:start}
.step__n{font-family:var(--mono);font-size:12px;letter-spacing:.06em;color:var(--magenta);
  padding-top:5px;font-weight:500}
.step h3{font-size:18.5px;letter-spacing:-.018em;margin:0 0 9px;line-height:1.32}
.step p{margin:0;color:var(--muted);font-size:16.5px;line-height:1.65;max-width:64ch}
@media(max-width:600px){.step{grid-template-columns:1fr;gap:6px}}

.dl{
  display:inline-flex;align-items:center;gap:11px;text-decoration:none;
  font-family:var(--mono);font-size:11.5px;letter-spacing:.13em;text-transform:uppercase;
  color:var(--paper);background:var(--ink);padding:14px 22px;border-radius:2px;
  transition:background .18s;margin-top:6px;
}
.dl:hover,.dl:focus-visible{background:var(--magenta)}
.dl--ghost{background:transparent;color:var(--ink);border:1px solid var(--ink)}
.dl--ghost:hover{background:var(--ink);color:var(--paper)}

.pager{display:flex;flex-wrap:wrap;gap:18px;justify-content:space-between;
  padding-block:32px;border-top:1px solid var(--rule)}
.pager a{font-family:var(--mono);font-size:11.5px;letter-spacing:.12em;text-transform:uppercase;
  text-decoration:none;color:var(--muted)}
.pager a:hover{color:var(--magenta)}


/* ── the two fractional service lines ─────────────────── */
.svcgrid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(18px,2.4vw,30px);
  margin-top:clamp(34px,4.5vw,52px)}
.svc{border:1px solid var(--ink);padding:clamp(26px,3vw,38px);display:flex;flex-direction:column}
.svc__n{font-family:var(--mono);font-size:10.5px;letter-spacing:.19em;text-transform:uppercase;
  color:var(--magenta);margin:0 0 16px}
.svc h3{font-size:clamp(21px,2.2vw,28px);letter-spacing:-.026em;line-height:1.16;
  margin:0 0 16px;min-height:2.32em}
.svc p{margin:0 0 auto;color:var(--muted);font-size:16px;line-height:1.62}
.svc__list{margin:24px 0 0;padding:0;list-style:none;border-top:1px solid var(--rule)}
.svc__list li{padding:11px 0;border-bottom:1px solid var(--rule);font-family:var(--mono);
  font-size:11.5px;letter-spacing:.06em;color:var(--ink);opacity:.8}
.svc__list li:last-child{border-bottom:0}
@media(max-width:800px){.svcgrid{grid-template-columns:1fr}}

/* ── work grid: seven isolated case boxes + one note ──── */
.workgrid{display:grid;grid-template-columns:repeat(2,1fr);
  gap:clamp(14px,1.8vw,22px);margin-top:clamp(38px,5vw,56px)}
.wcard{background:#20203A;border:1px solid var(--rule-dark);
  padding:clamp(26px,2.9vw,38px);display:flex;flex-direction:column;
  transition:border-color .2s,background .2s}
.wcard:hover{border-color:#6B6494;background:#24243F}
.wcard__meta{font-family:var(--mono);font-size:10px;letter-spacing:.16em;text-transform:uppercase;
  color:#A9A5C4;margin:0 0 16px;line-height:1.7}
.wcard h3{font-size:clamp(19px,1.85vw,23px);letter-spacing:-.024em;line-height:1.22;
  margin:0 0 16px;color:var(--paper)}
.wcard__body{margin:0 0 26px;color:#C9C5DC;font-size:15.5px;line-height:1.68;max-width:60ch}
.wcard__stats{margin-top:auto;display:grid;gap:12px;padding-top:22px;
  border-top:1px solid var(--rule-dark)}
.wstat{display:flex;align-items:baseline;gap:10px}
.wstat b{font-size:clamp(19px,1.9vw,24px);font-weight:800;letter-spacing:-.04em;line-height:1;
  background:var(--mark-dark);background-size:2.6em 100%;
  -webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}
.wstat span{font-family:var(--mono);font-size:9.5px;letter-spacing:.12em;text-transform:uppercase;
  color:#A9A5C4;line-height:1.45}
.wdl{margin-top:24px;display:inline-flex;align-items:center;gap:9px;text-decoration:none;
  font-family:var(--mono);font-size:10.5px;letter-spacing:.13em;text-transform:uppercase;
  color:var(--ink);background:var(--paper);padding:13px 17px;border-radius:2px;
  transition:background .18s,color .18s;align-self:flex-start}
.wdl:hover,.wdl:focus-visible{background:#FF5C8A;color:var(--ink)}

/* the note is an aside, not an eighth case: no box */
.notetile{grid-column:span 1;padding:clamp(26px,2.9vw,38px) clamp(26px,2.9vw,38px) 0 0;
  display:flex;flex-direction:column;justify-content:center}
.notetile p{margin:0;color:#A9A5C4;font-size:15.5px;line-height:1.7;max-width:46ch}
.notetile p+p{margin-top:14px}
.notetile b{color:var(--paper);font-weight:700}
@media(max-width:820px){.workgrid{grid-template-columns:1fr}.notetile{grid-column:span 1;padding:8px 0 0}}


/* ── team ─────────────────────────────────────────────── */
.morelink{display:inline-block;margin-top:clamp(26px,3.2vw,38px);
  font-family:var(--mono);font-size:11.5px;letter-spacing:.13em;text-transform:uppercase;
  color:var(--magenta);text-decoration:none;border-bottom:1px solid transparent;
  transition:border-color .18s}
.morelink:hover,.morelink:focus-visible{border-bottom-color:var(--magenta)}

.avatar{aspect-ratio:1;background-image:var(--wash);background-color:var(--lavender);
  border:1px solid var(--rule);display:grid;place-items:center;overflow:hidden}
.avatar img{width:100%;height:100%;object-fit:cover}
.avatar span{font-size:clamp(28px,3.2vw,44px);font-weight:800;letter-spacing:-.04em;
  background:var(--mark);background-size:2.6em 100%;
  -webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}
.member__role{font-family:var(--mono);font-size:11.5px;letter-spacing:.13em;
  text-transform:uppercase;color:var(--magenta);margin:10px 0 0}

/* homepage teaser: three across */
.teamteaser{display:grid;grid-template-columns:repeat(4,1fr);
  gap:clamp(20px,2.6vw,34px);margin-top:clamp(36px,4.5vw,54px)}
.tcard .avatar{max-width:124px;margin-bottom:18px}
.tcard h3{font-size:clamp(18px,1.55vw,21px);letter-spacing:-.022em;margin:0;line-height:1.22}
.tcard .member__role{font-size:10.5px;letter-spacing:.11em;margin:9px 0 0}
.tcard .tline{margin:12px 0 0;color:var(--muted);font-size:15px;line-height:1.56}
@media(max-width:1000px){.teamteaser{grid-template-columns:1fr 1fr;gap:34px}}
@media(max-width:620px){.teamteaser{grid-template-columns:1fr;gap:30px}
  .tcard .avatar{max-width:112px}}

/* full profiles on team.html */
.team{margin-top:clamp(40px,5vw,60px)}
.member{display:grid;grid-template-columns:minmax(150px,208px) 1fr;
  gap:clamp(24px,4.5vw,58px);align-items:start;
  padding-block:clamp(38px,4.5vw,54px);border-top:1px solid var(--rule)}
.member:first-child{border-top:0;padding-top:0}
.member--associate{grid-template-columns:minmax(110px,150px) 1fr}
.member--associate .avatar{max-width:150px}
.member__name{font-size:clamp(24px,2.9vw,38px);letter-spacing:-.028em;font-weight:800;line-height:1.08}
.member--associate .member__name{font-size:clamp(20px,2.1vw,27px)}
.member__bio{margin:18px 0 0;color:var(--muted);max-width:64ch}
.member__bio p{margin:0 0 14px}
.member__bio p:last-child{margin-bottom:0}
.member__bio strong{color:var(--ink);font-weight:700}

.priorcap,.tagcap{font-family:var(--mono);font-size:10.5px;letter-spacing:.2em;
  text-transform:uppercase;color:var(--muted);margin:30px 0 0}
.prior{margin-top:14px;border-top:1px solid var(--rule)}
.prior__row{display:grid;grid-template-columns:minmax(150px,26%) 1fr;
  gap:clamp(14px,3vw,44px);padding:16px 0;border-bottom:1px solid var(--rule);align-items:start}
.prior__k{font-weight:700;font-size:16px;margin:0;letter-spacing:-.015em}
.prior__v{margin:0;color:var(--muted);font-size:15.5px;line-height:1.58}

.signals{display:flex;flex-wrap:wrap;gap:clamp(20px,4vw,46px);margin:26px 0 0;
  padding-top:20px;border-top:1px solid var(--rule)}
.sig{display:grid;gap:5px}
.sig__n{font-size:clamp(21px,2.3vw,29px);font-weight:800;letter-spacing:-.04em;line-height:1;
  background:var(--mark);background-size:2.6em 100%;
  -webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}
.sig__l{font-family:var(--mono);font-size:10px;letter-spacing:.13em;text-transform:uppercase;
  color:var(--muted);line-height:1.4}
.tags{font-family:var(--mono);font-size:12px;line-height:2;color:var(--ink);opacity:.82;
  margin:12px 0 0;max-width:64ch}
.tags b{color:var(--indigo);font-weight:400}

@media(max-width:720px){
  .member,.member--associate{grid-template-columns:1fr;gap:20px}
  .avatar,.member--associate .avatar{max-width:170px}
  .prior__row{grid-template-columns:1fr;gap:6px;padding:14px 0}
}

/* ── motion ───────────────────────────────────────────── */
.rise{opacity:0;transform:translateY(16px);transition:opacity .6s ease,transform .6s ease}
.rise.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.rise{opacity:1;transform:none;transition:none}}

:focus-visible{outline:2px solid var(--magenta);outline-offset:3px}