Who you actually work with.

Designs the instrument, sets the sampling logic, and owns the analysis from raw transcript to recommendation. Responsible for whether a study can answer the question it was commissioned to answer, and for the defensibility of every number that leaves the building.

PGDM-C from MICA, Ahmedabad. Ran over forty qualitative studies at Nielsen as Senior Research Executive in Consumer Insights, spanning automotive, FMCG, media, technology and financial services: pricing studies, packaging and concept tests, product clinics, UX evaluations, shopper immersions and category meta-analyses. Later Senior Research Associate at Mindshare Analytics.

Spent nearly three years with a national political consultancy, moving from research manager on the national narratives team to project director, first for Maharashtra and then for special projects.

Builds the field network, reaches communities standard panels cannot, and reads what the ground is actually saying. Owns recruitment in hard-to-reach communities, moderation in local languages, and the translation of raw field signal into political and commercial intelligence.

Urban political economy strategist with field experience across 28 of India's 36 states and union territories. Has run ground operations for state and national elections, including campaigns that produced a Union Minister, a Deputy Chief Minister and a Cabinet Minister.

MA in Political Science and Government from Delhi University. Has built brand strategy, consumer research and political communications intelligence for clients spanning FMCG, real estate, fintech and national political mandates.

Writes on Indian cities, migration and economic geography, with bylines at ThePrint, Swarajya and ForPol.

Runs fieldwork on the ground: moderator recruitment, scheduling across simultaneous locations, and quality control on every interview. The operational layer that makes deploying across sixteen locations at once possible rather than theoretical.

Owns respondent recruitment and screening, field team briefing, session logistics, and the checks that catch a bad interview before it reaches analysis.